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December 12, 2006
By: TOM BRANNA
Editor
Maurer + Wirtz has acquired four perfume brands from Muelhens GmbH & Co. KG: pending approval by antitrust authorities, 4711, Tosca, Sir Irisch Moos and Extase will be sold to the company in Stolberg, whose product portfolio already includes several successful perfume brands, such as Tabac Original and Nonchalance, as well as licensed brands, such as Betty Barclay and s.Oliver. The Muelhens fragrance business has been owned by Procter&Gamble since 2003. The traditional brands 4711,...
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